{"id":148405,"date":"2018-01-29T12:55:21","date_gmt":"2018-01-29T15:55:21","guid":{"rendered":"http:\/\/www.ufla.br\/ascom\/?p=148405"},"modified":"2018-06-21T12:44:16","modified_gmt":"2018-06-21T15:44:16","slug":"feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28","status":"publish","type":"post","link":"https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/","title":{"rendered":"Feira de Marketing Social e M\u00eddias Alternativas foi o destaque da Pra\u00e7a Dr. Augusto Silva neste domingo (28)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-148420 alignleft\" src=\"http:\/\/www.ufla.br\/ascom\/wp-content\/uploads\/2018\/01\/IMG_8308-e1517225919405-249x226.jpg\" alt=\"\" width=\"249\" height=\"226\" srcset=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8308-e1517225919405-249x226.jpg 249w, https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8308-e1517225919405-768x698.jpg 768w, https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8308-e1517225919405-612x556.jpg 612w, https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8308-e1517225919405-120x109.jpg 120w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/>Da sala de aula para a comunidade, assim surgiu a Feira de Marketing Social e M\u00eddias Alternativas (FEMAS), este ano pela primeira vez, realizada fora do c\u00e2mpus da Universidade Federal de Lavras (UFLA), no cora\u00e7\u00e3o de Lavras, a pra\u00e7a Doutor Augusto Silva, no centro. Quem aproveitou a manh\u00e3 de domingo para passar pelo local, p\u00f4de conferir dicas para uma alimenta\u00e7\u00e3o saud\u00e1vel, como higienizar alimentos, aferir press\u00e3o arterial e saber sobre doen\u00e7as relacionadas \u00e0 obesidade e a import\u00e2ncia da pr\u00e1tica esportiva atrav\u00e9s de aulas ao vivo de Yoga.<\/p>\n<p>A FEMAS \u00e9 organizada semestralmente pelos alunos do terceiro per\u00edodo que cursam a disciplina de marketing p\u00fablico do curso de administra\u00e7\u00e3o p\u00fablica da UFLA. O tema desta edi\u00e7\u00e3o foi sa\u00fade e cada grupo apresentou seu projeto de forma pr\u00e1tica \u00e0 popula\u00e7\u00e3o. O projeto de extens\u00e3o surgiu em 2015, segundo o professor Denis Renato de Oliveira do Departamento de Administra\u00e7\u00e3o e Economia (DAE\/UFLA), a inten\u00e7\u00e3o foi aproximar os estudantes da comunidade que \u00e9 o p\u00fablico alvo do evento \u201cA expectativa \u00e9 de que dessa forma as pessoas aproveitem ao m\u00e1ximo as informa\u00e7\u00f5es que os alunos trazem, no sentido de darem para a vida um rumo melhor no que diz respeito aos cuidados com a sa\u00fade e a import\u00e2ncia de se ter alimenta\u00e7\u00e3o saud\u00e1vel.\u201d<\/p>\n<p>Ainda de acordo com o professor: \u201c A proposta do marketing social enquanto possibilidade de pol\u00edtica p\u00fablica \u00e9 fazer com que o cidad\u00e3o se coloque como integrante do processo, e se conscientize da import\u00e2ncia da mudan\u00e7a de comportamento social para algumas coisas que s\u00e3o chave como cuidados com a sa\u00fade, descarte do lixo, economia de energia el\u00e9trica. A proposta \u00e9 &nbsp;fazer a transforma\u00e7\u00e3o ocorrer nas pessoas e na comunidade.\u201d<\/p>\n<p><iframe loading=\"lazy\" title=\"VI FEMAS - Feira de Marketing Social e M\u00eddias Alternativas\" width=\"474\" height=\"267\" src=\"https:\/\/www.youtube.com\/embed\/ge1rbujq330?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>InterPET Cidad\u00e3o<\/strong><\/p>\n<p>Al\u00e9m da FEMAS, integrantes do Programa de Educa\u00e7\u00e3o Tutorial&nbsp;(PET)&nbsp;de diversos cursos da UFLA tamb\u00e9m estavam na Pra\u00e7a Dr. Augusto Silva, esclarecendo d\u00favidas da popula\u00e7\u00e3o em diversas \u00e1reas. Membros&nbsp;&nbsp;do PET Administra\u00e7\u00e3o realizaram pesquisa sobre o Perfil do Consumidor; do PET Alimentos falaram sobre os mitos e verdades sobre os alimentos; do PET Engenharia Agr\u00edcola ensinaram a popula\u00e7\u00e3o a construir uma horta vertical; do PET Zootecnia orientaram o p\u00fablico sobre os mitos e verdades da produ\u00e7\u00e3o animal; do PETi P\u00fablica apresentou o Sistema \u00danico de Assist\u00eancia Social (SUAS) e do PETi Direito falou sobre os Direitos do Consumidor<\/p>\n<p><strong>Confira abaixo as fotos do evento.<\/strong><\/p>\n<div id='gallery-1' class='gallery galleryid-148405 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8313\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8313-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8312\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8312-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8290\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8290-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8288\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8288-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8280\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8280-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8279\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8279-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8278\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8278-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8259\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8259-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8254\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8254-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8248\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8248-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8271\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8271-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8295\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8295-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8298\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8298-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8300\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8300-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/img_8305\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.ufla.br\/dcom\/wp-content\/uploads\/2018\/01\/IMG_8305-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>Karina Mascarenhas- jornalista, bolsista Dcom\/Fapemig.&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Da sala de aula para a comunidade, assim surgiu a Feira de Marketing Social e M\u00eddias Alternativas (FEMAS), este ano pela primeira vez, realizada fora do c\u00e2mpus da Universidade Federal de Lavras (UFLA), no cora\u00e7\u00e3o de Lavras, a pra\u00e7a Doutor Augusto Silva, no centro. Quem aproveitou a manh\u00e3 de domingo para passar pelo local, p\u00f4de &hellip; <a href=\"https:\/\/www.ufla.br\/dcom\/2018\/01\/29\/feira-de-marketing-social-e-midias-alternativas-femas-foi-o-destaque-da-praca-dr-augusto-silva-neste-domingo-28\/\" class=\"more-link\">Continue lendo <span class=\"screen-reader-text\">Feira de Marketing Social e M\u00eddias Alternativas foi o destaque da Pra\u00e7a Dr. Augusto Silva neste domingo (28)<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":33,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1,10],"tags":[166,2129],"class_list":["post-148405","post","type-post","status-publish","format-standard","hentry","category-noticias","category-menores","tag-estudantes","tag-extensao-e-cultura"],"_links":{"self":[{"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/posts\/148405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/comments?post=148405"}],"version-history":[{"count":8,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/posts\/148405\/revisions"}],"predecessor-version":[{"id":148466,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/posts\/148405\/revisions\/148466"}],"wp:attachment":[{"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/media?parent=148405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/categories?post=148405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ufla.br\/dcom\/wp-json\/wp\/v2\/tags?post=148405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}